As North America’s largest independent certified ‘organic only’ cereal producer, it’s fair to say that this is a subject we feel quite strongly about. For us, organics was for too long employed by many as a catchy marketing buzz word that lacked real conviction.
For us, organics is a way of life and thinking, affordable, sustainable and environmentally responsible farming solutions that look as much to the future as they do to the present.
The real learning with organics as in life is that there are no real short cuts. Pesticides, synthetic fertilizers, GMO’s, ionizing radiation are well-meaning yet fundamentally flawed strategies aimed at maximizing crop sizes. As much as a helping hand might seem the right thing to do, we’ll always advocate quality over quantity. As it happens crops are pretty good at fighting pests and disease all by themselves and if that wasn’t compelling enough, when tested, register much higher concentrations in essential nutrients and antioxidants.
Our organic outlook is all about working in tandem with the environment, respecting the balance of the wider eco system and quickly coming to the sensible solution that nature knows best.